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The tale of two political party brands in twenty years

The tale of two political party brands in twenty years

My areas of expertise include Political Marketing, Tourism Marketing and Financial Services Marketing. I use this opportunity to offer my sincere appreciation to…

Dr Kobby Mensah July 26, 2017
Political Marketing at the workshop on election reporting

Political Marketing at the workshop on election reporting

Dr. Kobby Mensah, a Political Marketing expert, of the Department of Marketing and Entrepreneurship at the University of Ghana Business School (UGBS) spoke on Political…

Dr Kobby Mensah March 21, 2014
President Nana Addo’s strategic plan for Ghana

President Nana Addo’s strategic plan for Ghana

Political Analyst and Lecturer at the Ghana Institute of Journalism and University of Ghana, Dr Kobby Mensah believes the creation of additional ministries like…

Dr Kobby Mensah February 20, 2014
Probe Rawlings' Nigeria funding of NDC claim

Probe Rawlings' Nigeria funding of NDC claim

Dr Kobby Mensah, a Political Marketing expert of the Department of Marketing and Entrepreneurship at the University of Ghana Business School (UGBS) has asked the…

Dr Kobby Mensah February 11, 2014
Does celebrity endorsement of politicians make a difference?

Does celebrity endorsement of politicians make a difference?

It has become part of our political culture in Ghana. The practice where every election year so called celebrities and people in the entertainment industry queue…

Dr Kobby Mensah January 6, 2014
Ghana’s focus on oil money dwarfs tourism industry

Ghana’s focus on oil money dwarfs tourism industry

Accra, May 9, GNA – The discovery of oil in commercial quantities from the jubilee field has swayed government attention from the country’s rich tourism sector,…

Dr Kobby Mensah December 3, 2013
Financial Services Marketing Class holds simulation session

Financial Services Marketing Class holds simulation session

To enhance students’ capabilities in financial services marketing, the Financial Services Marketing class of the MA Marketing Strategy programme at the University…

Dr Kobby Mensah November 12, 2013
Bernard Avle interacts with UGBS MBA Marketing Management Class

Bernard Avle interacts with UGBS MBA Marketing Management Class

The Weekend Master of Business Administration (MBA) Marketing Management class on 22nd April, 2017, hosted Mr. Bernardino Koku Avle, Broadcast Journalist and Director…

Dr Kobby Mensah November 12, 2013