MARKETING FOR FINANCIAL SERVICES

This is a collection of videos to aid the teaching and learning of financial services marketing in University of Ghana. The aim of this course is to introduce students to how marketing theory underpins the marketing of financial services, and crucially recognize and relate how recent thinking in marketing and services marketing influence future trends in the industry. 

Financial Services Marketing S1 - An Introduction and Ghana Context

Financial Services Marketing S2 - Challenges

Financial Services Marketing S3 - The Consumer Decision Process in Financial Services

Financial Services Marketing S4 - Categories of Financial Products and Services

Financial Services Marketing S5 - Pricing Financial Services

Financial Services Marketing S6 - Advertising Financial Services

Financial Services Marketing S7 - Distribution of Financial Services

Financial Services Marketing S8 - New Product Introduction in Financial Services

Financial Services Marketing S9 - Segmentation, Targeting and Positioning

Financial Services Marketing S10 - Customer Satisfaction

Financial Services Marketing S11 - Regulation and Financial Services Marketing

Courses

INDUSTRY ENGAGEMET

Inclusion of experts in industry’s decision making is vital for growth and stability

Dr Kobby Mensah

What Student Say?

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