Dr. Kobby Mensah

you are welcome!

Welcome to my personal homepage!

In here you will find out about my current and past projects, journal articles, newspaper features, as well as my resume and contact information. In here, you can also read more about my PhD thesis, 'Political Brand Management: Forms and Strategies in Modern Party Politics' alongside my concept business initiatives for the future. You can also access open source academic journals from the repository page. Please feel free to scrible me a note through my email or the forms provided at the contact page. I hope that you will visit my homepage often, and most importantly, perhaps, initiate some form of knowledge sharing. Have a wonderful time as you keep browsing...

My regards

Kobby Mensah (PhD., MSc., MCIM., ACIM., PgDipM)

what i do..

Currently a freelance writer and researcher. I completed my PhD at the Department of Journalism Studies, University of Sheffield. My research interest is in Political Branding, exploring how the concept is taking shape in Africa.

My thesis, headed 'Political Brand Management: Forms and Strategies in Modern Party Politics,’ looked at how commercial brand architecture frameworks could be applied in the political market place. The study concludes with a framework, Political Brand Architecture (PBA) theory, that could guide political brand building and management in a competitive political environment.

Other areas of interest are: 

• Country and Destination Branding
• Corporate Branding 
• Corporate - Public Media Relations
• Customer Service Training 
• Advertising
• Research
• Media and New Media platforms for commercial, social and political engagements

 CV: Current Version 2012